Creating and maintaining an online newspaper is not for the lazy fellow; however, there are proven steps to take, issues to implement and guidelines to follow.
I was discussing with Eric, the publisher of a leading online newspaper website in South Africa and he made mention of what he did and his experiences.
He listed the following steps he took:
- Having the passion
- Branding the website
- Investing in social media
- Investing in influencers for outreach (backlinks) and press releases
- Setting up the website using WordPress
1# Having the Passion
Eric explained that the first motivating factor in wanting to start and set up an online newpaper should be the passion because, according to him, the passion is what will fuel your energy to keep moving despite the initial hurdles and setbacks.
2# Branding the website
The name of the online newspaper should cut across all the various forms of social media accounts. This is called branding. For example, if you are going to call your online newspaper ‘rsadaily.com’; then all the account you are going to open on Facebook, twitter, Instagram, Pinterest etc should all bear the name’ rsadaily’. For example, for Facebook, the free business page will now be facebok.com/rsadaily, while the profile for twitter will now be twitter.com/rsadaily
Implement this strategy for all the social media accounts as this is the first branding step you need to take.
The second step is in your logo creation. Your logo should be a reflection of the name you are going to bear.
3# Investing in social media
Eric emphatically stated that ‘if you are not ready to invest seriously in social media from the beginning, then you should forget about running an online newspaper website!
After opening the free account on Facebook and twitter, you will need to spend money to get FB likes (followers) and also for twitter followers. This is because since your online newspaper is just starting, you will need audience that will be able to see and read your posts.
For Facebook, the secret is to invite your friends and family members to like your page. After this, you will spend some few money to run FB adverts to get followers ( this is an important step you need to take).
The same process applies for twitter, but in the case of twitter, I will never advise you run advert because it is way too expensive. The solution is to use Manageflitter to get targeted followers. You can check out how to use this App to achieve to grow your twitter followers.
4# Investing in influencers for outreach (backlinks) and press releases
Influencers will accelerate the speedy growth of your website. However,in most cases, you will need to search for these influencers and pay them for their services.
AS a starter on the web business, you will need these influencers to get backlinks for you. most of them will charge you for guest posting work activities, this is fine approach and it is okay. if you have money to invest ( about USD1000-2000); then I recommend you give this aspect a serious try.
It is worth it!!
Setting up the website using WordPress
This is the main subject matter and I would want you to pay adequate attention. Building an online newspaper is easy if you are ready to do it yourself ( anyway, that is the focus of this tutorial).
We will be making use of WordPress software to get started.
The following items/steps are what is need if you are about to launch the online news blog:
- A domain name
- A webhosting
- Premium Website template
A brief explanation of each point is explained below:
- A domain name
Technically, the name you call your online newspaper website is called domain. A domain name is the registered name of the site with ICAHN.
For example, for new York times news website, the domain name is ” nytimes.com”; the first step you need to take when contemplating building your site is to think of the domain name that will resonate and flow with the branding concept.
Your domain name should also be the same you are going to use for your Facebook page and twitter profile.
for example, if your domain name is ‘xyz.com’; then the Facebook page should be Facebook.com/xyz and the twitter account should also be twitter.com/xyz.
However, getting a domain name is usually difficult, so you need to make research and look out for the availability for the name you want to use for the domain name.
To do that, you can make use of the domain registration form below:
- WebHosting of the domain name
Doing the search and registration of the domain name, the issue of web-hosting comes up. To host a domain name means you are buying a web server space on the internet that will accommodate the contents of the site. Hosting makes it possible for your domain name to be active and searchable on mobile phones and web browsers.
To have your online newspaper website up and running, you need to host the domain name you have chosen for such task.
All these tasks can be done simultaneously using Bluehost domain name registration and the hosting packages presented to you. To get started, you can use the below link to get huge discount.
- Installation of WordPress themes
The purchase of premium WordPress themes is essential for the overall design concept. These templates are ready made and you do not have to worry yourself about coding or programming at all. It works on the concept of plug and play. All you have to do is to buy these templates, download the ZIP file and run the installation from your WordPress dashboard.
Examples of online newspaper website templates are shown below:
The rudiments to get started, installation and configuration is all explained in this tutorial, I encourage you to check it out.
If you need further assistance on getting started, you can reach out to us through the comment section. Thank you!!
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